![]() More users abandon the website, fewer conversions they will generate. The longer user waits, the higher chance to abandon the website. Why it is essential to optimize page loading times Google Page Score over 90/100 is still a remarkable result.If you don’t use WordPress, you can still apply most of the improvements listed below.Some improvements are for free, but other cost money you need to know what you want to achieve at what cost.Security aspects/configuration options are not a part of this article. In this article, I focus only on performance. Any 3rd party service like Cloudflare solves some problems but generates other problems/challenges.Never apply any changes to the production website to test something.Playing around with the WordPress plugins might cause your website to stop working.In addition, each website is different, so the optimization challenges you need to face will be different. My approach worked for me and might work only partially for you.If you have any questions, need clarification, or more details, don’t hesitate to get in touch with me to clarify everything. So I’ll keep things short and straightforward. If I’d like to put all details to each section, it would be even longer. However, I remember that I had scored on Google Page Speed around 65-75 (for mobile) when I’ve started optimizations.Īnd since I’m not running any advertising campaigns, I don’t need to implement any tracking pixels on my website. Since 100/100 was not my target, I don’t have a record of all the steps and improvements I’ve made along the way. So instead, I’ve aimed to have something around 90 on mobile/desktop. I wanted to have a relatively high Google Page Speed score, but 100/100 was never a target. ![]() I’ve decided to optimize my website loading time to reduce waiting time to the audience and improve my SEO position. Plausible Analytics / Visits distribution My goal So my audience is mainly spread across the world. I just wanted to share my knowledge, so I’ve quick and easy set the WordPress site with a premium theme without paying attention to details.Īfter 2 years, over 40% of all traffic comes from the USA alone Switzerland generates 7%. I’ve started this blog without any specific goal. Use async and defer attributes to prioritize scripts loading and execution.If you need to use custom fonts, use font-display: swap.Avoid using document.write() at all cost!.Final results: optimized loading performance.Why it is essential to optimize page loading times.
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